7 Secret Tips for using Facebook ads for e-commerce

Facebook is one of the best platforms for businesspersons. If you have an e-commerce store, then you should learn how to run ads on Facebook. This is very easy. 

Here we will provide you with seven secret tips for using Facebook ads effectively for e-commerce. However, if you want to know more about these, feel free to call us.

Moreover, you are missing these new opportunities if you are not running ad campaigns for your business on Facebook. Hire a social media marketing agency and grow your business online.  

1. Promotion

Dynamic product promotion is the best strategy to attract new customers. You can use this strategy to bring back lost clients by setting custom ads on social media. Indeed, these ads will depend on their buying behaviours.

2. Images and Video Optimization

You can promote your business through images and videos. But these should be optimized. This site loves videos more than images and contents. 

Now create and optimize engaging video so that your customers cannot scroll down without liking your advertisement.

All these strategies can attract your clients. For better outcomes, hire Utility Umbrella digital marketing service experts.

3. Retargeting Customers

If you have an online store, you know that many of your customers leave the site without purchasing anything. Now you can retarget these customers. 

In this way, you can present the same products to your clients through Facebook ads, and there is a good possibility that they may come back and purchase it from your site. 

If you have doubts, you can consult with our Facebook ads expert.   

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4. Call to Action

Facebook now provides you with “call to action” buttons; use the appropriate button while setting an ad campaign. This boosts the conversion rate.

5. Brand Awareness

Digital marketing is a great way to improve brand awareness. Use figures, facts, images and videos to create brand awareness. If you find new and satisfied customers, target them to strengthen your brand. 

Besides that, you can present a story of the satisfied clients on your ad to make it more engaging and attractive.

6. Use Conversion Tracking Pixel

This conversion-tracking pixel helps to improve your overall ad campaign. This small code tracks your targeted customers’ behaviours. You can analyze the conversion rate and much more. 

Besides that, you can analyze the outcome and improve your business ad campaign.

7. Boost Existing Posts

If you are following the above six strategies, you already have some effective and optimized posts. Now this time, you have to boost these posts to reach thousands of audiences. 

Use your existing post and apply the same strategy again. However, you can improve your ad campaign by setting the A/B test.

Still, there are many secret strategies. As a social media marketing agency in London, we use all of them for our clients. So if you want to grow your online business, please do not hesitate to call us.

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