Legal
Fair Usage Policy
How our services may be used fairly and lawfully to keep them reliable for everyone.
Last updated: 17 June 2026
1.Purpose and scope
This Fair Usage Policy ("Policy") sets out how the services provided or arranged by Real Agent Group, trading as Utility Umbrella ("we", "us", "our"), may be used. It is designed to protect our customers, our networks and our suppliers from misuse, and to ensure a fair and reliable service for everyone.
This Policy forms part of your Terms & Conditions and applies to all services we provide, including telephony and VoIP, broadband, AI agents, card payments and POS, and our websites.
2.General principles
Our services are intended for normal, lawful business and personal use. "Fair usage" means using the services in a way that is reasonable, does not adversely affect other customers or the integrity of the network, and is consistent with the way the service is described and priced.
Where a service is described as "unlimited", this is subject to fair and reasonable use. Patterns of use that are excessive, abnormal, or inconsistent with ordinary use may be subject to the measures described in this Policy.
3.Prohibited use
You must not use any service to:
- break any law, regulation or third-party right;
- send spam or unsolicited bulk communications;
- transmit material that is unlawful, defamatory, obscene, fraudulent or malicious;
- distribute viruses, malware or other harmful code;
- gain or attempt to gain unauthorised access to any system, network or data;
- infringe intellectual property rights;
- resell or commercially exploit a service without our written agreement; or
- act in a way that damages our reputation or that of our suppliers.
4.Telephony and VoIP
Telephony and VoIP services are provided for ordinary business and personal calling. To protect the network and comply with Ofcom rules and the law, you must not:
- make nuisance, silent, abandoned or harassing calls;
- operate auto-diallers, call-blasting or artificial traffic generation without our prior written consent;
- use the service to commit or facilitate fraud, including international revenue-share fraud;
- make calls of a volume, duration or pattern that is not consistent with normal use (for example, continuously connected calls or extreme call volumes); or
- use the service for premium-rate or call-centre dialling in a way not agreed with us.
We may apply credit limits, monitor for fraudulent or abnormal traffic, and bar destinations or suspend the service to prevent fraud or abuse. You remain responsible for charges arising from calls made through your service, including fraudulent calls where you have not kept your credentials and equipment secure.
5.Broadband and data
Broadband services are shared resources. To ensure a fair and reliable service for all customers, you must not use the service in a way that places an abnormal load on the network or degrades the experience of other users. In particular, you must not:
- generate sustained, excessive traffic that disrupts the network;
- run public servers or services on a residential connection where this is not permitted;
- use the connection for activity that breaches this Policy or the law.
We and our suppliers may apply traffic management at times of congestion to protect the overall quality of service. Details of any traffic-management practices that apply to your product will be made available to you.
6.AI agents and automated services
AI phone agents and automated services must be used responsibly and lawfully. You are responsible for the content and conduct of any automated interactions, for ensuring that callers are treated fairly, and for complying with applicable rules on marketing, recording and data protection. Automated services must not be used to make nuisance calls, to deceive, or to circumvent the telephony rules set out above.
7.Card payments and POS
Card payment and POS services must be used only for legitimate transactions for goods and services genuinely supplied by your business. You must not:
- process transactions for a business type that is prohibited by the card schemes or our payment partners;
- process payments on behalf of a third party or aggregate transactions without authorisation;
- submit fraudulent, falsified or laundering-related transactions; or
- deliberately generate excessive chargebacks or refunds.
You must comply with the Payment Card Industry Data Security Standard (PCI DSS) and the rules of the relevant card schemes and acquirers.
8.Monitoring
We do not routinely monitor the content of your communications. However, we and our suppliers may monitor usage and traffic data to manage the network, investigate suspected misuse, prevent fraud, and comply with legal obligations. Any monitoring is carried out in accordance with the law and our Privacy Policy.
9.Consequences of breach
If we reasonably believe you have breached this Policy, we may take steps that are proportionate to the breach, including:
- contacting you to ask you to stop the activity;
- applying traffic management, call barring or usage limits;
- suspending or restricting the service, with or without notice in serious cases;
- passing on charges incurred as a result of the breach; and
- terminating the service and/or your Contract.
Where the breach is serious — for example, involving fraud, illegal activity, or a threat to network security — we may act immediately and without prior notice, and may report the matter to the relevant authorities.
10.Reporting misuse
If you become aware of misuse of any service, or believe your service has been compromised, please contact us immediately at help@utilityumbrella.com so we can investigate and help protect your account.
11.Changes to this Policy
We may update this Policy from time to time to reflect changes in technology, the law, or the way our services are used. The latest version will always be available on this page, with the "last updated" date shown above.
Related policies
See also our Terms & Conditions and Privacy Policy.
This document is provided for general information and forms part of our agreement with you. It does not constitute legal advice. If you have any questions, please contact us at help@utilityumbrella.com.